About forty years ago Sunsweet Pitted Prunes ran a famously funny TV ad, written by Stan Freberg. It featured a stuffy British character actor complaining about the fact that prunes contained pits and were wrinkled. Once you have a prune pit in your mouth, there is no graceful way to extricate it. All wrinkled fruit is abhorrent.
Then he is offered a new Sunsweet pitted prune. He displays some interest and enjoyment, then reminds the off-screen pitchman that the prunes still contain wrinkles. Cut to the punchline: "Today the pits, tomorrow the wrinkles. Sunsweet marches on." Read More »
