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Continuing the Conversation: Library Analytics, Session 2

Submitted by Daniel A. Freeman on January 27, 2011 - 4:32pm

We just wrapped up the second and final session of the ALA TechSource Workshop Library Analytics: Inspiring Positive Action through Web User Data. This session, How Libraries Analyze and Act focused on specific examples of libraries that are using analytics, and how librarians can practically incorporate analytics into their own facilities.

We’re listing some questions from today’s presentation for future discussion. Whether you attended or not, feel free to chime in.

  • Where should I put the Google Analytics Code, and Why?
  • How does the keyword work for tracking how people land on the library homepage?"
  • I would like clarification concerning the keyword function and how that tell you what terms folks are using to find your page.  How does that record/track the keywords?
  • Once I gather web analytics data, what can and should I do to analyze and effectively use the date?

You can also chime in on Twitter. The Hashtag is #alaanalytics

Links to Resources from Today’s Session Google Analytics


Comments (3)

I asked an IT friend at my

I asked an IT friend at my institution about whether the Google Analytics tracking code could be placed on our pages which are managed in Serena Collage. He said that yes, they can, but he then climbed onto quite a large soapbox about privacy concerns.

He said, "GA is offered to web content providers for free for a reason. It allows GA to track browsing trends individual-by-individual fairly reliably all across the Internet. That is the value they get and they sell, and GA users give that value away for free."

And he went on to note that since our institution promises our web users that we will not track individual browsing habits, it's wrong to let someone else (Google) do the tracking.

I don't think these privacy concerns came up during the webinar (which I thoroughly enjoyed, BTW). Would Char or Paul anyone care to comment about this issue?

Thanks!

I asked an IT friend at my

I asked an IT friend at my institution about whether the Google Analytics tracking code could be placed on our pages which are managed in Serena Collage. He said that yes, they can, but he then climbed onto quite a large soapbox about privacy concerns.

He said, "GA is offered to web content providers for free for a reason. It allows GA to track browsing trends individual-by-individual fairly reliably all across the Internet. That is the value they get and they sell, and GA users give that value away for free."

And he went on to note that since our institution promises our web users that we will not track individual browsing habits, it's wrong to let someone else (Google) do the tracking.

I don't think these privacy concerns came up during the webinar (which I thoroughly enjoyed, BTW). Would Char or Paul anyone care to comment about this issue?

Thanks!

Repeating comments made on

Repeating comments made on the other sites supporting the Web Analytics sessions...

Grateful for all the support and enthusiasm these two sessions generated. For those who missed them and are interested in what they have generated, here are additional resources:

ALA TechSource blog posting which allowed the conversation from Session 1 to continue online:
http://www.alatechsource.org/blog/2011/01/continuing-the-conversation-li...

ALA TechSource's online interview with the two of us who were the presenters (Char Booth and Paul Signorelli):
http://www.alatechsource.org/blog/2011/01/paul-signorelli-and-char-booth...

PowerPoint presentations with speaker notes from both sessions are available on Slideshare as well as on my (Paul's) training resource page under "Web Analytics" at http://paulsignorelli.com/res_staff.html

For more information you can contact us directly (charbooth@gmail.com; paul@paulsignorelli.com).
--Paul Signorelli