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Product News: OverDrive 3rd Quarter Results Show Spike in Ebook Use

Submitted by Patrick Hogan on October 14, 2011 - 11:39am

OverDrive released 3rd quarter 2011  traffic and ciruclation statisics a few days ago. Through September 30, the 15,000 libraries in the OverDrive network showed nearly triple the number of eBook checkouts versus all of 2010, as well as more than 2 million new users. Below are details.

 

  • eBook checkouts already up 200% versus all of 2010 to more than 12 million and on pace to exceed 16 million
  • Nearly 2 million new users signed up with libraries in the OverDrive network (on pace to nearly double in 2011 vs. 2010)
  • Readers browsing on their smartphones and tablets grew significantly, as mobile checkouts increased to 21 percent of overall checkouts
  • Installs of the free OverDrive Media Console application for eBook and audiobook reading and listening have passed 9 million, including more than 2 million on smartphones and tablets such as iPhone®, iPad® and Android™
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