Submitted by Daniel A. Freeman on January 12, 2012 - 3:46pm
We just wrapped up the first session of Sarah Houghton and Paul Signorelli’s workshop Library Analytics: Inspiring Positive Action through Web User Data. The readings, resources, and slides for the event are listed below. Have further questions or comments? Whether you participated in the event or not, feel free to chime in via the comments area below!
The Readings for Today’s Workshop:
- Wikipedia Entry: Web Analytics http://en.wikipedia.org/wiki/Web_analytics
“About Us” Page, Web Anayltics Association http://www.webanalyticsassociation.org/?page=aboutus
- Measuring Website Usage with Google Analytics, Part I http://jiscpress.blogs.lincoln.ac.uk/2009/11/22/measuring-website-usage-with-google-analytics-part-i/
- Measuring Website Usage
http://coi.gov.uk/guidance.php?page=235 (from http://coi.gov.uk/guidance.php?page=229)
Library Analytics (Part 1) http://blog.ouseful.info/2008/08/20/library-analytics-part-1/
The following suggested articles may require authentication or subscription to a fee-based database.
- Arendt, Julie and Wagner, Cassie. 2010. 'Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas', Journal of Web Librarianship, 4: 1, 37 — 54 http://dx.doi.org/10.1080/19322900903547414
- Black, Elizabeth L.2009. "Web Analytics: A Picture of the Academic Library Web Site User", Journal of Web Librarianship, 3: 1, 3 — 14 http://dx.doi.org/10.1080/19322900802660292
- DANIEL WAISBERG and AVINASH KAUSHIK. 2009. "Web Analytics 2.0: Empowering Customer Centricity" SEMJ.org Volume 2 Issue 1. http://www.semj.org/documents/webanalytics2.0_SEMJvol2.pdf
How Libraries Analyze and Act