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Strategic Planning for Social Media in Libraries (15)

by Sarah K. Steiner

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Learn how to use strategic planning principles to manage social media efforts to for better staff decision-making, more effective use of time, positive patron experiences, and a lower risk of legal repercussions. As social media emerged, some advocates considered strategic planning to be slow or cumbersome. Sarah Steiner explains how short term goals along with more specific action plans will create a flexible plan that also creates opportunities for exploring new tools.

Sarah K. Steiner is the Social Work and Virtual Services Librarian at Georgia State University Library in Atlanta, where she is a leader in the library's social media outreach. Follow Sarah on Twitter: @sarah_pants.

Resources for keeping up:

Sarah talks about the book with Series Editor Ellyssa Kroski.

Table of Contents, Chapter 1, Index

Social Media Strategy