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Web Analytics in the Library

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it’s essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue ofLibrary Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.

Topics include:

  • An overview of web analytics tools
  • Understanding data collection mechanisms
  • Installing and configuring Google Analytics
  • Effective reporting and analysis
  • Case studies of libraries using web analytics

About the Author

Kate Marek, Ph.D., is a library educator, trainer, and consultant. She is a professor at the Graduate School of Library and Information Science, Dominican University, where she teaches in the areas of technology and policy. A leader in online teaching design and delivery, Marek has worked in the field for over 25 years as a professional librarian, teacher,  trainer, and  consultant. She is also the author of the ALA Editions book Organizational Storytelling for Librarians: Using Stories for Effective Leadership.

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